Saturday, February 12, 2011

Revenue model

About 88% of total revenues for the fiscal year 2009 came from marketing services. The largest segment of it comes from search advertising, where advertisers bid for search terms to display their ads on the search results, on average Yahoo! makes 2.5 cents to 3 cents from each search. With the new search advertising system "Panama" Yahoo! aims to increase revenue generated from search.
Other forms of advertising which bring in revenue for Yahoo! include display and contextual advertising.

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